Artifical Invasion: A Documentation of AI Integrated Brand Design was created as an experimental response to the late 2023 expansion of Artificial Intelligence into the creative and artistic industries. The project functions as a reflection of the pitfalls and successes, as well as the comparisons and combinations between human creativity and machine abilities.
When approaching the project, the strategy took a tongue and cheek approach to experiment with how far the creative boundaries of machines can be pushed. Can machines adapt themselves to the realm of the ridiculous, and can their constraints be extended outwards with careful prompting? This project sought to push the boundaries of a typical design request to experiment with the playful capabilities of AI Image generation and concept development.
Bronwyn Sinclair is a South African designer based in Johannesburg. She completed her studies in Information Design at the University of Pretoria, and has a keen interest in branding, packaging, editorial layout, UX/UI, illustration, and all things creative.