"AI Cooking Up a Recipe for Disaster?" was a project created in response to the continuous development of artificial intelligence in the design industry. The project focused on how well a designer can work with AI to open up a new and exciting space to create interesting and captivating branding ideas and to push the branding process into a new range of possibilities.
Marcholette Minnaar is a South African-based UX Designer whose creative journey began with her completion of studies in Information Design at the University of Pretoria in 2023. Her fascination lies in the human-centred design process, from the initial spark of ideation to the polished final deliverable. Embracing the ethos of lifelong learning, Marcholette is committed to expanding her knowledge across various design avenues, perpetually refining her skills to craft compelling and user-centric experiences.